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TAG | writing a press release

A press release can be an effective weapon in the fight for media and public attention. In fact, many business people don’t even think twice before writing or ordering a press release, correctly assuming that a release can provide the necessary publicity to boost sales. As much as a well-written press release can do for your image, you need [...]

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A press release is a document that is considered a means of advertising a business. It is an announcement or a piece of news that is expected to get media attention so they’ll publish it in their journals, newspapers, websites, etc, which, of course, means that the release will help you get targeted traffic. Writing [...]

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Let’s discuss what a press release distribution means to today’s web-savvy entrepreneur. Though the term press release was originally associated with newspaper publications, the advent of the Internet has resulted in a whole new generation of press-worthy announcements. By definition, a press release is merely a company’s attempt to gain publicity. Of course, rather than [...]

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In a day and age where everything is electronic, some ask if a press release is the right choice for their company. The answer is YES! Press releases distribution can be done electronically, emailed to thousands of media outlets nationwide. Press releases can also be posted on line, dramatically increasing the number of views.  Think [...]

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The average business owner or company sometimes struggles with understanding when the appropriate time is to issue a press release. Like so much of marketing, it often times comes down to common sense. When to actually issue a press release depends on several things, including the following: • The company has important or newsworthy information [...]

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There are many frequent press release mistakes, that you must avoid these pricey errors. You do not get a second chance to correct the negative impressions left by an ineffectively written release. 1. Passive voice sentences are difficult to read. Editors often examine through thousands of press release each day, and those that are too [...]

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I strongly advise you not to miss a chance with public relations. Discover how PR can help you with your business: – Address the biggest benefit right in your headline. When writing your headline or subject line for a press release or email pitch letter, a great technique is to include the biggest benefit of [...]

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A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of [...]

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When you think of public relations, press releases and media kits are usually the first thing that comes to mind. But in a world with shorter attention spans and the need for instant information, the internet and social media are the new frontier of PR. So how do you stay relevant in an internet obsessed [...]

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Writing and distributing a press release is a great tool to help get your company name or product out into the world. But how many is too many? That answer depends on your distribution method and your ultimate goal. If you are a new company trying to spread the word about your service or product, [...]

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