Tonight, President Obama will be giving his first State of the Union address. Most assume this is an awful time to distribute a press release because it will get lost in the shuffle. That is not always the case. You may be able to use the news event to your advantage and actually get some [...]

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It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.

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It is a question public relations professionals are asked a lot; When is it appropriate to send a press release? There is no right or wrong answer to the question. There are many reasons a business would send a release.  Press releases can announce a new product/service, highlight an existing product/service, announce an event; the [...]

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