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A press release is a document that is considered a means of advertising a business. It is an announcement or a piece of news that is expected to get media attention so they’ll publish it in their journals, newspapers, websites, etc, which, of course, means that the release will help you get targeted traffic. Writing [...]

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There are many frequent press release mistakes, that you must avoid these pricey errors. You do not get a second chance to correct the negative impressions left by an ineffectively written release. 1. Passive voice sentences are difficult to read. Editors often examine through thousands of press release each day, and those that are too [...]

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Local newspapers love to write articles about home-based entrepreneurs. In fact, if you wait long enough, a beat reporter will probably track you down. But why wait? Make the reporter’s job easier and score some free publicity for your business  by sending the newspaper a press release. Why Would Newspapers Care About My Business? Almost [...]

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A press release is a news release directed at members of the news media for the purpose of announcing something claimed of news value. Typically, it is e-mailed or faxed to assignment editors and decision makers at newspapers, magazines, radio stations, television stations, and  television networks. Commercial newswire services are also used to distribute news [...]

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