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TAG | How to Distribute a Press Release

A vital part in the press release distribution process is deciding where to send your press release. Choosing where to send your press release can be just as important as the information included in the press release. The press release distribution company you choose to use should send your release to relevant reporters and media [...]

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It’s time to get some hands-on experience. I was given the opportunity to write my first press release today for one of our clients. Taking the tips from the staff and what I had learned in school I got to work. I was anxious at first, but when I relaxed, I was able to enjoy the [...]

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I sat in on a meeting where the staff was brainstorming and strategizing for one of their out-of-state clients, just opened a new restaurant. The client wanted to get their name out in their local community, and no better way to achieve this then with social media. By using Twitter and a program called “TweetDeck,” [...]

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My first day at my internship with Selig Multimedia has come and gone and it was a success. So what did I gain and walk away with on my first day? Something that is very simple, yet very crucial. I am in my second semester as a junior and had yet to hear the term [...]

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At Selig Multimedia, we are always looking for new ways to engage our interns to provide them with the best learning experience possible. In our newest segment, “Intern Perspectives”, we will have our spring intern, Kerriann, blog about her observations and experiences. We are very excited to have her and we hope to all learn [...]

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Writing in general is a tough task for some people. But, many people are surprised at how difficult press release writing can be without the proper training. Press release writing needs to follow the same rules as a news article. It’s important to be aware of grammar and AP style rules, because a simple mistake [...]

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A press release is meant to announce your website or your product to the rest of the world. Reporters and editors look for interesting press releases to fill up their publications. But those press releases must be informative and appealing, giving interested parties a reason to publish your release. Talk about why your product, service, or company [...]

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A press release is a document that is considered a means of advertising a business. It is an announcement or a piece of news that is expected to get media attention so they’ll publish it in their journals, newspapers, websites, etc, which, of course, means that the release will help you get targeted traffic. Writing [...]

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What is a Media Release? A media release is a prepared news story that you write and send to the media. If it contains the type of useful information an editor needs, your chance of publication is greater. An editor may reprint all or a section of your release as an article. Or it may be used as background information for an article already in the works. And if you’re lucky, a journalist may be sent out on assignment to interview you for a comprehensive story about your business. A photographer is sometimes used, which will maximize your exposure.

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If you want publicity then you have to start communicating with the online world. The best way to announce company changes, new products or services, and notable events is with a press release. Should you write your own press release or outsource the job to a press release distribution service? Most companies give press release [...]

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