CAT | How to Write a Press Release
31
The benefits of online press releases
0 Comments | Posted by Naomi in How to Write an Online Press Release
In a world of social media, e-books and online videos, gaining publicity has become anything but traditional. In order to keep up with the ever-changing technological world, it’s essential to adapt if you want your product to sell well. Online press releases have unique advantages to helping sell your product and gain publicity for it. [...]
24
How much information is too much information in a press release?
0 Comments | Posted by Naomi in How to Write a Press Release
As you begin the writing process for your press release, it’s imperative to know what to include and what to leave out. Understandably, you may think that every bit of information on your book, product or story should be included in your press release. Wrong. What you may think is important to include may not [...]
6
Is a press release the right move?
0 Comments | Posted by Naomi in How to Write a Press Release, PR techniques
A common occurrence at public relations firms is the confusion a client faces between the option of using a publicity campaign or a press release. It all depends on the story your client has. A majority of the time, clients will think they have a story that requires a publicity campaign when really it is [...]
20
How to Determine if your Press Release is Newsworthy
0 Comments | Posted by Naomi in How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, PR techniques
After writing and editing your press release, it is important to make sure you do everything possible for it to take off. Writers should check that the press release contains important keywords for SEO purposes. Once you use a press release distribution company to distribute the release to the right media outlets, the process of [...]
29
The Importance of SEO in Press Releases
1 Comment | Posted by Naomi in How to Search Engine Optimize a Press Release
So, you’ve written and edited your press release to perfection, and now it’s online. Hooray! For some reason though, it’s not receiving any hits. Why not? It’s on a pretty interesting subject, so where’s all of the attention? Search engine optimization (SEO) plays a crucial role in attracting online attention for a company, business or [...]
7
Intern Perspectives: AP Style, learn to love it: Day 3
0 Comments | Posted by Kerriann in How to Write a Press Release, Intern journal, PR techniques
It’s time to get some hands-on experience. I was given the opportunity to write my first press release today for one of our clients. Taking the tips from the staff and what I had learned in school I got to work. I was anxious at first, but when I relaxed, I was able to enjoy the [...]
5
Intern Perspectives: Getting in the swing of things: Day 2
0 Comments | Posted by Kerriann in How to Write a Press Release, Intern journal, PR techniques, Social media, Twitter
I sat in on a meeting where the staff was brainstorming and strategizing for one of their out-of-state clients, just opened a new restaurant. The client wanted to get their name out in their local community, and no better way to achieve this then with social media. By using Twitter and a program called “TweetDeck,” [...]
2
Intern Perspectives: Day One – What is SEO?
0 Comments | Posted by Kerriann in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, Intern journal, Positive PR campaigns
My first day at my internship with Selig Multimedia has come and gone and it was a success. So what did I gain and walk away with on my first day? Something that is very simple, yet very crucial. I am in my second semester as a junior and had yet to hear the term [...]
13
The importance of proper writing style in press releases
0 Comments | Posted by Naomi in How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Writing in general is a tough task for some people. But, many people are surprised at how difficult press release writing can be without the proper training. Press release writing needs to follow the same rules as a news article. It’s important to be aware of grammar and AP style rules, because a simple mistake [...]
1
How to get media attention: Tips from the PR pros
0 Comments | Posted by Melissa in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release, Positive PR campaigns
There are many ways to get media attention for your story, product or business. Most publicists would agree that the best way to get media attention is to hire a professional with unique connections to the media outlets you want to target. Journalists are notoriously hard to reach, but, there are a few tricks of the trade [...]