PR How To Blog | PR Tips from Pros



The Importance of SEO in Press Releases

  • Tweet
  • Tweet

So, you’ve written and edited your press release to perfection, and now it’s online. Hooray! For some reason though, it’s not receiving any hits. Why not? It’s on a pretty interesting subject, so where’s all of the attention?

Search engine optimization (SEO) plays a crucial role in attracting online attention for a company, business or product. A great press release can be written and go unnoticed online because it doesn’t contain proper SEO terms or has no SEO at all.

To maximize search results that are most relevant on the web, it is essential to not only SEO your press release but to also know what key words or phrases will help ensure attention. The topic of your press release should contain generic yet specific words that will be noticed online.

For example, a press release written on dermatology may fall through the cracks as there are many blog posts, press releases and articles written on the subject. However, by specifically writing about Tampa dermatology or a Tampa dermatologist, the chances of that press release gaining more hits and attention increases.

The key to SEO properly is to be specific but not to the point where it limits the chances of getting noticed online. The importance of SEO in press releases is the difference between having a great press release with no attention versus your competitor having a mediocre press release with plenty of attention.


RSS Feed

1 Comment for The Importance of SEO in Press Releases

Mach1 Corporation | August 5, 2012 at 1:34 PM

Thank you for sharing this info..

Leave a comment!

Refresh Image



Search PR How To Blog

A Selig Multimedia Company Copyright © 2012 купить аттестат купить диплом днепропетровск купить диплом одесса купить медицинский диплом
купить диплом врача
купить диплом о среднем специальном
купить диплом кандидата наук
купить диплом в москве
купить свидетельство о рождении
купить диплом кандидата наук
купить диплом о среднем образовании http:// http:// http:// http://
купить аттестат за 9 класс