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A press release is meant to announce your website or your product to the rest of the world. Reporters and editors look for interesting press releases to fill up their publications. But those press releases must be informative and appealing, giving interested parties a reason to publish your release. Talk about why your product, service, or company [...]

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A press release can be an effective weapon in the fight for media and public attention. In fact, many business people don’t even think twice before writing or ordering a press release, correctly assuming that a release can provide the necessary publicity to boost sales. As much as a well-written press release can do for your image, you need [...]

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Business owners look for any means to generate profit for their company, whether it’s advertising in print or television or having someone stand on the corner with a sign promoting their latest deal. There is an untouched resource awaiting these companies in the form of press releases. Using a press release writing and distribution company, [...]

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If you want publicity then you have to start communicating with the online world. The best way to announce company changes, new products or services, and notable events is with a press release. Should you write your own press release or outsource the job to a press release distribution service? Most companies give press release [...]

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Let’s discuss what a press release distribution means to today’s web-savvy entrepreneur. Though the term press release was originally associated with newspaper publications, the advent of the Internet has resulted in a whole new generation of press-worthy announcements. By definition, a press release is merely a company’s attempt to gain publicity. Of course, rather than [...]

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A small business press release can bring excellent attention to your business. However you must write and submit them correctly. Let’s look closer at six useful tips to improve your press release writing and get the attention you need for your business. 1. Capture your readers attention by writing a good headline. Writing an attention [...]

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Your on-site content has been optimized, the Meta and ALT tags have been reviewed and Google Analytics has been added. Think your search engine optimization (SEO) efforts are finished? Think again! Once you are happy with your on-site SEO efforts, it is time to focus on off-site optimization. This is where your public relations or [...]

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Before the advent of the Internet, press releases were mainly linked with the product launch or any special event. But, these days these press releases are not limited to such things as they have evolved into a perfect tool to boost up the online presence of your company or products. Now-a-days, they are used to [...]

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Whether you are writing it for your ebusiness or for other company, it is very important to remember that press releases are not like sales letters or ordinary articles. The tone, the content, and the overall structure are very much different. You need to understand that you can’t sound too pushy and that you can’t [...]

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In a day and age where everything is electronic, some ask if a press release is the right choice for their company. The answer is YES! Press releases distribution can be done electronically, emailed to thousands of media outlets nationwide. Press releases can also be posted on line, dramatically increasing the number of views.  Think [...]

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