Local newspapers love to write articles about home-based entrepreneurs. In fact, if you wait long enough, a beat reporter will probably track you down. But why wait? Make the reporter’s job easier and score some free publicity for your business  by sending the newspaper a press release. Why Would Newspapers Care About My Business? Almost [...]

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It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.

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One of the biggest problems in newsrooms is the lack of attribution in any content produced.  Reporters love to say something happened at a crime scene and forget to say how they know it actually happened.  There are also times when it’s overdone, which is why using the word ‘alledgely’ is almost a joke these [...]

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There is one question that we are asked all the time:  Is there a best day of the week to send a press release… So is there really a best day to send a press release? Each day of the week offers its advantages:  Monday is the start of the week when reporters are most anxious and [...]

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