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Archive for August 2012

A vital part in the press release distribution process is deciding where to send your press release. Choosing where to send your press release can be just as important as the information included in the press release. The press release distribution company you choose to use should send your release to relevant reporters and media [...]

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As a self published author you get to keep most of the profits with the sale of your book. But with that comes the responsibility of doing your own book marketing. “Publishing directly on e-books helps authors bypass traditional publishing costs, increases their chances of publication and enables greater flexibility of content and structure,” writes [...]

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A common occurrence at public relations firms is the confusion a client faces between the option of using a publicity campaign or a press release.  It all depends on the story your client has. A majority of the time, clients will think they have a story that requires a publicity campaign when really it is [...]

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