PR How To Blog | PR Tips from Pros

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It’s time to get some hands-on experience. I was given the opportunity to write my first press release today for one of our clients. Taking the tips from the staff and what I had learned in school I got to work. I was anxious at first, but when I relaxed, I was able to enjoy the [...]

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I sat in on a meeting where the staff was brainstorming and strategizing for one of their out-of-state clients, just opened a new restaurant. The client wanted to get their name out in their local community, and no better way to achieve this then with social media. By using Twitter and a program called “TweetDeck,” [...]

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A press release is meant to announce your website or your product to the rest of the world. Reporters and editors look for interesting press releases to fill up their publications. But those press releases must be informative and appealing, giving interested parties a reason to publish your release. Talk about why your product, service, or company [...]

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A press release is a document that is considered a means of advertising a business. It is an announcement or a piece of news that is expected to get media attention so they’ll publish it in their journals, newspapers, websites, etc, which, of course, means that the release will help you get targeted traffic. Writing [...]

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Facebook and Twitter have long been the most popular social media platforms, and countless businesses both large and small have used the free social networking services to their advantage. Although the price is appealing, social media can do more harm than good for your publicity if you don’t know how to utilize it as a [...]

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Think your company has no need for press releases? Think again. A well-written press release that is search engine optimized (SEO) with the right keywords is a terrific way to get your company’s website to a high ranking in Google, or even to the top of Google, and other internet search engines, according to experts at PRNewsChannel, the press [...]

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Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma. Here are a few things to keep in mind [...]

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Press releases are the most important publicity tool.  A good release is precise, easy to read and captures an editor’s attention. You can write a press release about anything; announcing a product or sale, highlighting an event, etc. No matter what the release is about, there is a standard form to follow. WRITING A PRESS [...]

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The circular file next to the reporter’s desk: it’s the last place you want to be when trying to get media coverage. But statistics show that almost 95% of news release never see the light of day. If you want to get out of the trash heap and onto the reporter’s radar, make sure you [...]

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Letterhead Create a company letterhead for the press release. Use either standard letter (8″ x 11”) or legal (8″ x 14″) paper for the purpose. The name of the organization, address, telephone number, fax and e-mail should be clearly visible at the top left of the letterhead. The words “Press Release” should be located at [...]

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