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TAG | when to write a press release

In a day and age where everything is electronic, some ask if a press release is the right choice for their company. The answer is YES! Press releases distribution can be done electronically, emailed to thousands of media outlets nationwide. Press releases can also be posted on line, dramatically increasing the number of views.  Think [...]

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A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of [...]

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It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.

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It is a question public relations professionals are asked a lot; When is it appropriate to send a press release? There is no right or wrong answer to the question. There are many reasons a business would send a release.  Press releases can announce a new product/service, highlight an existing product/service, announce an event; the [...]

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