PR How To Blog | PR Tips from Pros

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Facebook and Twitter have long been the most popular social media platforms, and countless businesses both large and small have used the free social networking services to their advantage. Although the price is appealing, social media can do more harm than good for your publicity if you don’t know how to utilize it as a [...]

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Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right, targeted publications. If there is one sure and certain thing in the changing, evolving practice of public relations, it is that “luck” is never a component (at [...]

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There are still inexpensive ways to get the word out about your business. You just have to have the patience and creativity to find them! Here are a few techniques and tips that will help you to get started with a public relations campaign: – Develop a simple PR plan. You don’t need a complex [...]

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The circular file next to the reporter’s desk: it’s the last place you want to be when trying to get media coverage. But statistics show that almost 95% of news release never see the light of day. If you want to get out of the trash heap and onto the reporter’s radar, make sure you [...]

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Adding quotes, whether they are personal or from a company spokesperson is a great way to spice up what would ordinarily be a mundane press release.  These quotes can be used to reaffirm facts stated in the copy, but it is best if they convey some kind of opinion or point of view. For example, [...]

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Tonight, President Obama will be giving his first State of the Union address. Most assume this is an awful time to distribute a press release because it will get lost in the shuffle. That is not always the case. You may be able to use the news event to your advantage and actually get some [...]

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It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.

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After collectively holding its breath last week as news leaked out about Tiger Woods being injured in a car accident, the sports world quickly exhaled and started asking why…and how? Soon, we learned the world’s best golfer and, arguably, the most well known athlete on the planet isn’t infallible. His response, or lack thereof, failed on many levels. [...]

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During this time of year (especially this year), people are looking to save and cut costs at every opportunity. They’re getting up early for crazy retail discounts, they’re cooking and eating in instead of going out for a big holiday dinner, who knows, maybe they’re even re-using old wrapping paper. It stands to reason, then, [...]

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Well… It’s official. We spent some weeks testing it in Beta and now the blog is ready to go.  We sent out the press release below announcing the launch. The press release distribution company PRNewsChannel today announced the official launch of its new blog ‘PR How To…” Billed as offering ‘PR Tips from the Professionals’ [...]

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