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Archive for February 2012

Hello fellow interns, I hope that everyone is having a great semester. So far mine has had its highs and lows. There have definitely been some moments of frustration; however it’s up to me not to allow that to hinder my progress. I am happy to report I am getting good grades so that is [...]

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I learned a great piece of information today from my supervisor about pitching a story. In regards to assisting with a PR pitch, she let me know that one critical tactic about PR is keeping it brief. Truthfully, it will probably be one of my greatest obstacles in PR. I tend to be long-winded so [...]

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So, I realize that my blogs will not always be related directly to my internship, however, I hope the information being provided is useful for my fellow interns.  Again, remember I am an intern as well. These are just my thoughts and what I gain from my experiences in and out of the classroom. To [...]

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The stress of school is without question extremely overwhelming. In the midst of all the hours spent in the classroom and then at least double that time studying (hopefully), interning or working, you should also try to find a little spare time to start branding yourself. As a PR intern, or any intern for that [...]

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I want to touch on the importance of creating your portfolio while working on your undergrad degree. Keeping record of your accomplishments that you have received praise for is obviously a no-brainer. However, also keeping track of class assignments, projects and anything that you create as it relates to your field is critical. (e.g., press [...]

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It’s time to get some hands-on experience. I was given the opportunity to write my first press release today for one of our clients. Taking the tips from the staff and what I had learned in school I got to work. I was anxious at first, but when I relaxed, I was able to enjoy the [...]

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I sat in on a meeting where the staff was brainstorming and strategizing for one of their out-of-state clients, just opened a new restaurant. The client wanted to get their name out in their local community, and no better way to achieve this then with social media. By using Twitter and a program called “TweetDeck,” [...]

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My first day at my internship with Selig Multimedia has come and gone and it was a success. So what did I gain and walk away with on my first day? Something that is very simple, yet very crucial. I am in my second semester as a junior and had yet to hear the term [...]

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