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One of my first days at my internship I recall sitting with my supervisor and her explaining to me the importance of measurement in PR. For a PR practitioner, one of the aspects of representing a client is generating publicity for them. One of obstacles of doing this is being able to measure the results [...]

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Hello fellow interns, I hope that everyone is having a great semester. So far mine has had its highs and lows. There have definitely been some moments of frustration; however it’s up to me not to allow that to hinder my progress. I am happy to report I am getting good grades so that is [...]

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I learned a great piece of information today from my supervisor about pitching a story. In regards to assisting with a PR pitch, she let me know that one critical tactic about PR is keeping it brief. Truthfully, it will probably be one of my greatest obstacles in PR. I tend to be long-winded so [...]

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