PR How To Blog | PR Tips from Pros

Archive for July 2012

Imagine you’re in an elevator with a journalist, and he or she needs a story idea.  All you have is (60 seconds) this short amount of time to convince them why he or she should care about your client’s story. One of the key elements to receiving publicity for your clients is pitching his or [...]

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After writing and editing your press release, it is important to make sure you do everything possible for it to take off. Writers should check that the press release contains important keywords for SEO purposes. Once you use a press release distribution company to distribute the release to the right media outlets, the process of [...]

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Landing a meeting with an existing or potential client is an important and natural aspect in the field of public relations. Meeting with a client is much like an interview process to understand the services they desire from your public relations firm. However, there are key things to remember to do before and during a [...]

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