PR How To Blog | PR Tips from Pros

TAG | seo press releases

If your business is small, that does not mean that you can afford to lose client. And – unfortunately – one bad blog comment or forum post that has managed to rank Google page 1 for the name of your brand (product, service, etc.) can seriously damage your sales.

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Your on-site content has been optimized, the Meta and ALT tags have been reviewed and Google Analytics has been added. Think your search engine optimization (SEO) efforts are finished? Think again! Once you are happy with your on-site SEO efforts, it is time to focus on off-site optimization. This is where your public relations or [...]

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Search Engine Optimization is no longer just corporate marketing executives. Public relations departments are also benefiting from SEO practices. Think about it; when journalists are researching a story or consumers are looking for a company, product or service, the first place they look are the internet. So why not do whatever you can to keep [...]

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When you think of public relations, press releases and media kits are usually the first thing that comes to mind. But in a world with shorter attention spans and the need for instant information, the internet and social media are the new frontier of PR. So how do you stay relevant in an internet obsessed [...]

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You’ve taken care of the hard part; writing and distributing a press release. Now what? Well, to get more attention for your release you should head to the web. If your company has a website, post it. Most companies have a “news” section for this very purpose. It is also a smart idea to make [...]

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In this age of instant information, our communication habits are often reduced to a blanket email – a message devoid of personality.  By hitting the SEND key, your press release might reach hundreds of distant newsrooms, but what good is your message if it lacks your personal touch? It doesn’t require much; a simple salutation [...]

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Some companies buy ads.  Others purchase billboards.  But many of today’s savviest businesses are using ‘press’ releases as their chief marketing strategy, according to the press release distribution company “The term ‘press’ implies the news media, but the Internet has put a whole new twist on the press release,” says Justin Herndon, director of [...]

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