PR How To Blog | PR Tips from Pros

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When you think of public relations, press releases and media kits are usually the first thing that comes to mind. But in a world with shorter attention spans and the need for instant information, the internet and social media are the new frontier of PR. So how do you stay relevant in an internet obsessed world?

Press Release:

While archaic, press releases are still an important and necessary tool in the PR world. Of course, the way you get the information to the media is much different. Instead of mail or fax, distributing a press release online is the way to go. First, you want to post the release on your company website and/or a secondary news site, such as PRNewsChannel. Then, you want to distribute the release online so that it can reach as many email inboxes as possible. The best way to make this happen is by using a press release distribution service that can pinpoint the right people and get them your release.

Something else to keep in mind with online release is search engine optimization. Of course you want people to see and read your release. SEO will help make that happen. Targeting key words or phrases someone would use to search for your company/product and using them throughout an online release will help boost where your website appears in an internet search.

Online Blogging:

There are millions of blogs online, so why not take advantage of the craze. People are voyeuristic by nature. A blog can give those interested in your company or product a glimpse “behind-the-scenes.” You can use the same SEO techniques as a release to help boost the number of people who read your blog.  A good thing about blogs is they don’t have to follow the same format as a release; posts can be more conversational and personable.

Social Networking:

Online social networking is truly the future of PR. Many companies are already capitalizing on the exposure received on sites like Facebook and Twitter. Facebook and Twitter are two “must-haves” for any business.  Social network sites are great places to announce company news, contests, and new products, anything you can think of. It’s a way for companies to get in touch with their consumers and allow their consumers to comment back or share information with friends.

While public relations and marketing techniques are constantly evolving in this internet obsesses world, the idea is still the same. You want to get your product and company information out to as many people as possible. There is no need to be discouraged. There are several companies that provide outstanding online press release writing and distribution services. You can always also ask a PR professional to help you meet your goals.


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