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TAG | How to Search Engine Optimize a Press Release

There are many ways to get media attention for your story, product or business. Most publicists would agree that the best way to get media attention is to hire a professional with unique connections to the media outlets you want to target. Journalists are notoriously hard to reach, but, there are a few tricks of the trade [...]

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A press release is a document that is considered a means of advertising a business. It is an announcement or a piece of news that is expected to get media attention so they’ll publish it in their journals, newspapers, websites, etc, which, of course, means that the release will help you get targeted traffic. Writing [...]

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Business owners look for any means to generate profit for their company, whether it’s advertising in print or television or having someone stand on the corner with a sign promoting their latest deal. There is an untouched resource awaiting these companies in the form of press releases. Using a press release writing and distribution company, [...]

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Your on-site content has been optimized, the Meta and ALT tags have been reviewed and Google Analytics has been added. Think your search engine optimization (SEO) efforts are finished? Think again! Once you are happy with your on-site SEO efforts, it is time to focus on off-site optimization. This is where your public relations or [...]

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In the mid-1990s, search engines began to list the websites that were first submitted by the webmasters and after that the search engine collected the data running their “spider”. These websites were categorized according to the information that was available on websites. The webmasters realized that these search engines were optimizing the websites so the [...]

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Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation amongst website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages.

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When crafting an online press release, many factors influence its ultimate impact. Keep in mind today’s online press release reaches multiple audiences, not just the media. Fortunately, by following this example of a proven formula, you can create an optimized press release that will outperform 90% of press releases today. Here is some quick context. [...]

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Think your company has no need for press releases? Think again. A well-written press release that is search engine optimized (SEO) with the right keywords is a terrific way to get your company’s website to a high ranking in Google, or even to the top of Google, and other internet search engines, according to experts at PRNewsChannel, the press [...]

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This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in [...]

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A successful PR campaign starts small. It might mean the publicist begins a campaign by pitching the person and his story to a few writers and producers at the client’s local newspaper and television outlets. It might mean launching a compelling Web site to help establish a person’s “cred.” Press releases, written for the purpose of online exposure, can generate Internet traffic through Search Engine Optimization (SEO).

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