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TAG | press release dos and don’ts

Writing a press release is no easy task, especially if you aren’t a journalist. However, it’s worthwhile to educate yourself about writing a press release. A solid one will entice the public to learn more about your organization. Below are a few hints to help your press release achieve its potential. 1) Give Your Facts [...]

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There are many frequent press release mistakes, that you must avoid these pricey errors. You do not get a second chance to correct the negative impressions left by an ineffectively written release. 1. Passive voice sentences are difficult to read. Editors often examine through thousands of press release each day, and those that are too [...]

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Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma. Here are a few things to keep in mind [...]

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Who sees your press release? One thing we refuse to do is pitch your brand or product to irrelevant publications and t.v. news outlets. That wastes your time and our resources. Why pitch your yoga mat product to the Weather Channel?

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It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.

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One of the biggest problems in newsrooms is the lack of attribution in any content produced.  Reporters love to say something happened at a crime scene and forget to say how they know it actually happened.  There are also times when it’s overdone, which is why using the word ‘alledgely’ is almost a joke these [...]

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It is very difficult to capture the attention of reporters, producers and other media personnel. It’s also not easy keeping their attention. Here are some things to keep in mind while writing and distributing a press release.

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