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Here’s a question we get almost every day: “What difference does it make if I use your press release distribution firm over another p.r. firm?”

After all, don’t you public relations people deal with the same public as everyone else?

The short answer is yes. But it’s not so much who we reach as it is how we reach them. Let’s face it: we’re all doing our best to catch the attention of producers and editors at the networks and newspapers. These people have very little time to read or listen to our pitches, and even less time to respond. As a press release newswire, it’s our job to hit it out of the park every time.

So, who sees your press release? One thing we refuse to do is pitch your brand or product to irrelevant publications and t.v. news outlets. That wastes your time and our resources. Why pitch your yoga mat product to the Weather Channel? Makes no sense. We’re committed to pitching your name and your brand to the appropriate news outlets.

We established our press release distribution service to get media attention, and our media contacts know we aren’t ones to waste their time. We don’t have a crystal ball, and can’t predict whether your press release will garner major attention from Oprah. But we do guarantee the right people will be reading you.

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