PR How To Blog | PR Tips from Pros

CAT | How to Sell Books

As a self published author you get to keep most of the profits with the sale of your book. But with that comes the responsibility of doing your own book marketing. “Publishing directly on e-books helps authors bypass traditional publishing costs, increases their chances of publication and enables greater flexibility of content and structure,” writes [...]

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There are many ways to get media attention for your story, product or business. Most publicists would agree that the best way to get media attention is to hire a professional with unique connections to the media outlets you want to target. Journalists are notoriously hard to reach, but, there are a few tricks of the trade [...]

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The purpose of the press release has evolved over time—now it not only serves to get media attention, but also provides a well written reference for people, not just the press, to read about your company or organization. This includes potential employees or volunteers, consumers, stakeholders or anyone else interested in what you offer. Many [...]

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PR and marketing guidelines change frequently and what worked five years ago no longer works today.

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From time to time we get calls about press kits a.k.a. media kits.  Hmmm.  Press kits.  First, we should discuss what they are.    A press kit is a set of documents that provide the media with information they need to know about you and your company to be able to write a story about you. They used to [...]

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There is one question that we are asked all the time:  Is there a best day of the week to send a press release… So is there really a best day to send a press release? Each day of the week offers its advantages:  Monday is the start of the week when reporters are most anxious and [...]

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Make sure your press release headline captures the essense of your press release message.

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Because this is a tip from a PR pro I will tell you that unless you are a gifted writer, it is not easy to write an online press release fast.  You could use press release writing software, or follow a step by step guide to write a press release.  But at the end of the [...]

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Well… It’s official. We spent some weeks testing it in Beta and now the blog is ready to go.  We sent out the press release below announcing the launch. The press release distribution company PRNewsChannel today announced the official launch of its new blog ‘PR How To…” Billed as offering ‘PR Tips from the Professionals’ [...]

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The Web has rocked the world of PR.  The rules of the game have changed.  Because now instead of needing reporters to tell the story of your business, your product, your book… you can use online press releases to reach your target audience directly.  So it begs the question:  Reporters, do your really need them?  [...]

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