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Tonight, President Obama will be giving his first State of the Union address. Most assume this is an awful time to distribute a press release because it will get lost in the shuffle. That is not always the case. You may be able to use the news event to your advantage and actually get some [...]

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Not every press release is going to get you on the news, in the paper, or help you get on Oprah. The media just doesn’t work that way. You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press [...]

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