PR How To… | PR Tips from Pros

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In a day and age where everything is electronic, some ask if a press release is the right choice for their company. The answer is YES! Press releases distribution can be done electronically, emailed to thousands of media outlets nationwide. Press releases can also be posted on line, dramatically increasing the number of views.  Think of it as a tool to be used in conjunction with your internet advertisements and social media.

Press release writing may seem old-fashioned. But it really is the quickest, easiest and most cost-efficient way to get your message to the masses. A release doesn’t have to be long and information heavy. In a lot of cases the exact opposite work better, releases that are short, catchy and to the point have a better chance of being seen and read by the media.  And the more people who read your release, the better your chances are of getting the publicity you’re looking for.

Depending on your company, product or service, press release writing may just be one part of a multi-prong marketing campaign. However, it is an easy and important part. Press release writing and distribute companies, like PRNewsChannel, can help with the process.


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