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The importance of proper writing style in press releases

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Writing in general is a tough task for some people. But, many people are surprised at how difficult press release writing can be without the proper training. Press release writing needs to follow the same rules as a news article.

It’s important to be aware of grammar and AP style rules, because a simple mistake can ruin the credibility of an otherwise great release.

A press release writer needs to deliver a compelling message in a small amount of space. Press releases should be kept to a single page long, and should have short, succinct headlines.

Always put the most newsworthy information first, followed by the supporting details in order of importance. In the news business, this is referred to as the “inverted pyramid” and is essential in both press release and news writing.

Here are some other important rules for proper press release writing:

1. Determine your audience before starting. Are you writing for a journalist? A technical publication? A general audience? Keep your audience in mind throughout the release.

2. Get to the point. Make sure you can do this quickly, in the first few sentences is best.

3. Walk away from the release, and then go back over everything. Proper grammar, spelling and punctuation are crucial and you can’t always rely on spell check.

4. Use quotes from reputable, relevant experts in the release. This helps backup the information in the release.

5. Learn the AP Stylebook and reference it when you’re unsure.

6. Use a professional service to have an expert look it over. Many press release distribution newswires like PR NewsChannel offer a free editorial check with a distribution. This can help save time and possible credibility lost from small mistakes.

Some organizations and businesses don’t have time to learn the rules of press release writing. Professionals like the writers at the press release distribution newswire PR NewsChannel can write one for you. Whichever option you choose, make sure you take your time to get it right.

About Naomi Prioleau: Naomi is a staff writer for PR NewsChannel, the press release writing and press release distribution company. She encourages comments and emails with your opinions at .


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