PR How To Blog | PR Tips from Pros

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Writing and distributing a press release is a great tool to help get your company name or product out into the world. But how many is too many? That answer depends on your distribution method and your ultimate goal.

If you are a new company trying to spread the word about your service or product, writing and publishing two or three release online each week is a good start. You probably wouldn’t want to send each release to the media. One pitch/release a week to the media is best. Another advantage of posting a release online is the ability to use keywords to help boost your company website’s search engine optimization.

A company that is more established and is not trying to overcome bad publicity, can usually get away with publishing one online release a week. It is important to post press releases on the web to help keep your company’s website rankings high in online search engines. Basically, the idea is to use keywords that the average person would use to search for your business online and sprinkle them through your press release. If you are not sure how to do this, you can contact a press release writing and distribution service, like PRNewsChannel, to assist you.


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