PR How To Blog | PR Tips from Pros

In a world of social media, e-books and online videos, gaining publicity has become anything but traditional. In order to keep up with the ever-changing technological world, it’s essential to adapt if you want your product to sell well. Online press releases have unique advantages to helping sell your product and gain publicity for it. [...]

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As you begin the writing process for your press release, it’s imperative to know what to include and what to leave out. Understandably, you may think that every bit of information on your book, product or story should be included in your press release. Wrong. What you may think is important to include may not [...]

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A vital part in the press release distribution process is deciding where to send your press release. Choosing where to send your press release can be just as important as the information included in the press release. The press release distribution company you choose to use should send your release to relevant reporters and media [...]

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As a self published author you get to keep most of the profits with the sale of your book. But with that comes the responsibility of doing your own book marketing. “Publishing directly on e-books helps authors bypass traditional publishing costs, increases their chances of publication and enables greater flexibility of content and structure,” writes [...]

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A common occurrence at public relations firms is the confusion a client faces between the option of using a publicity campaign or a press release.  It all depends on the story your client has. A majority of the time, clients will think they have a story that requires a publicity campaign when really it is [...]

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Imagine you’re in an elevator with a journalist, and he or she needs a story idea.  All you have is (60 seconds) this short amount of time to convince them why he or she should care about your client’s story. One of the key elements to receiving publicity for your clients is pitching his or [...]

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After writing and editing your press release, it is important to make sure you do everything possible for it to take off. Writers should check that the press release contains important keywords for SEO purposes. Once you use a press release distribution company to distribute the release to the right media outlets, the process of [...]

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Landing a meeting with an existing or potential client is an important and natural aspect in the field of public relations. Meeting with a client is much like an interview process to understand the services they desire from your public relations firm. However, there are key things to remember to do before and during a [...]

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So, you’ve written and edited your press release to perfection, and now it’s online. Hooray! For some reason though, it’s not receiving any hits. Why not? It’s on a pretty interesting subject, so where’s all of the attention? Search engine optimization (SEO) plays a crucial role in attracting online attention for a company, business or [...]

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The world of social media marketing has a new kid on the block. Finally, UNTHINK is ready come out and play! Four years in the making and with two months of limited beta under its belt, UNTHINK.com is finally opened to the public in limited release. Thousands of invitation codes have been sent to beta [...]

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