Fandango, the nation’s leading digital destination for all things movies, announced today the March 30 launch of FandangoNOW, the company’s first-ever premium on-demand video service, offering a massive library of new release and catalog movies from all major studios and next-day TV shows for purchase and rental on a wide variety of connected, over-the-top (OTT) and mobile devices.
“The launch of FandangoNOW is a huge milestone for the company, as we aim to deliver the best movie experience anytime and anywhere, across the total movie life cycle,” said Fandango President, Paul Yanover. “We’re especially thrilled to launch FandangoNOW in time for 2016’s most anticipated in-home debuts, including 2015 blockbusters and Oscar contenders, for which we sold millions of tickets during their theatrical release.”
FandangoNOW utilizes the M-GO digital video distribution platform, which Fandango acquired earlier this year so it could serve consumers throughout the entire movie life cycle with compelling new digital movie products, including “super tickets” and other theatrical ticket and home entertainment products. M-GO will be re-branded FandangoNOW, as it launches later this month across the Web, iOS, Android, and Roku® devices as well as on Smart TVs from Samsung, LG and Vizio. FandangoNOW will roll out a sleek new design and user interface, with new functionality, enhancements, upgrades and additional platforms being added in the coming months.
Later this year, Fandango plans to introduce movie ticket and home entertainment products, where film fans can pre-order digital downloads of the movie they’re planning to see in the theater or catch up at home with previous franchise installments before they go to the cinema to see the newest release. These offerings can also offer bonus content, collectible memorabilia, special fan experiences, and more.
With FandangoNOW and the recently announced acquisition of iconic digital movie brands Flixster and Rotten Tomatoes, Fandango will provide consumers the most comprehensive resource for best-in-class movie information, theatrical ticketing, video content for movie discovery and home entertainment. After the deal closes, Fandango’s audience reach will grow to more than 63 million unique visitors per month,* including more than 100 million mobile app downloads.
SOURCE: NBC Universal
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