Telemundo Media, the largest producer of Spanish-language prime time content for audiences in the U.S. and around the world, partnered with Target (NYSE:TGT) for the first-ever “Celebremos Juntos” holiday special which aired on Sunday, Dec. 1 on Telemundo. Engaging families to spark conversations and empowering consumers to make this season their own, Telemundo and Target partnered to create a custom photo-based digital campaign for Target asking viewers to submit their most festive holiday photo for a chance to win a $1,000 Target gift card and the opportunity for their photo to be featured in a LIVE commercial.
The contest winners were the Nieves family from Lowell, Massachusetts; the Espinosa family from Edingburg, Texas; the Viveros family from Palmdale, California; and the Cardenas family from Rancho Cucamongo, California. To participate, viewers were asked to submit one festive holiday photo using the hashtag #asifesteyojo. All submissions were entered into a special casting for the opportunity to have their photos featured in a LIVE commercial during Telemundo’s holiday special. The four winners were chosen and each received a $1,000 Target gift card. Target also awarded 40 additional winners with $25 Target gift cards. The contest ran from Nov. 20, 2013 to Dec. 1, 2013.
During the show, Telemundo’s “La Voz Kids” season one winner, Paola Guanche, finalists Alanis González and Alan Ponce joined forces with other fellow contestants and Telemundo stars from some of the network’s top programs, including Un Nuevo Día, Al Rojo Vivo, Noticiero Telemundo, Suelta la Sopa, Titulares y Más and Caso Cerrado, as well as familiar faces from telenovelas and invited guests, to create a star-studded, magical holiday program.
The all-stars came together on this Christmas special to reminisce on a great year and demonstrate their appreciation for all the support and affection they received from the audience and their fans.
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 15 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
For more information, please visit us at telemundomedia.com and linkedin.com/telemundo-media
Please check out our videos on youtube.com/tlmdmedia and follow us on twitter.com/TelemundoMedia and facebook.com/TelemundoMedia.
About Target:
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/corporateresponsibility.
Contact:
Michelle Alban
Vice President, Corporate Communications
305-889-7585 (http://tel:305-889-7585)
SOURCE: Telemundo
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