Most common press release writing mistakes and ways to avoid them

Here's how to make those press releases read and stand out
(PR NewsChannel) / September 23, 2013 / TAMPA, Fla. 

press release writingSpelling mistakes and just plain boring writing tops the list of Most Common Mistakes In Press Release Writing, according to PR NewsChannel, the global press release newswire.

“You dangle a carrot to get someone to bite. A press release is what you use to get the press to bite and a bad release won’t get the time of day,” says Tyler Ragghianti from PR NewsChannel (

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PR NewsChannel not only distributes press releases, but offers an optional professional press release writing service for businesses and professionals who want experienced, seasoned writers to help them deliver their message.

“In a job interview you have just a few seconds to make a first impression and it needs to be a great one,” says Ragghianti. “You get even less time with a press release. You have to hook a consumer, reporter or editor quickly otherwise the release gets tossed in the trash, deleted or ignored. It’s as simple as that.”

Ragghianti says many companies are realizing the importance of a good press release and have turned to his company to write the press release.

Press Releases Writing Tip: Make Them Stand Out

Newspapers and magazines get dozens of news releases every day—even relatively small ones.

“We receive at least 20 releases via email each business day,” says Glenn Lawrence, editor of “The ones that are well written and clearly articulate a message get read. The others don’t.”

“We simply don’t have the time to try to figure out what the company or individual is trying to communicate. Well constructed releases very often lead to a story and free international exposure in”

Here are the most common press release writing mistakes and ways to avoid them, courtesy of PR NewsChannel:

1. Know your target audience.
You can’t generically make a pitch that will sell everything to everyone. Figure out the people you’re trying to target and write your release with them in mind.

2. Find an angle to pitch.
Look for an original angle to sell the story. Is it human interest? Is it a revolutionary product? Will it save people money? Answer the question: Why should people care about what you’re doing or selling?

3. Keep it simple.
Press releases need to be well written and articulate your message in a clear, straightforward way. It does not need to be long. Be careful not to kitchen-sink it with too many facts, figures and information. Edit yourself.

4. Write it like an article.
Your news release should be written so well that an editor could just take it and publish it.

5. Be watchful of spelling and grammar.
Nothing says amateur more than spelling and grammatical errors. Make sure you proofread carefully for mistakes. Run the release through a spell check program.

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SOURCE:  PR NewsChannel

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