Shopping is the new trading, according to book, ‘High Heeled Traders’

Charmel Delos Santos gives trading extreme makeover explaining share trading in terms of shopping, fashion and shoes
(PR NewsChannel) / December 12, 2011 / SYDNEY 
High Heeled Traders

"High Heeled Traders" by Charmel Delos Santos

Santos believes that 99% of traders are men. She also believes they are also responsible for most financial scandals. It’s time for women to step up. In her new book, “High Heeled Traders” (ISBN 1463797915), Charmel Delos Santos says women are natural traders and her book helps women understand trading with what they know from shopping to fashion and shoes.

 “In talking with women, they say they are interested to trade but do not know how to start. They find current references too complicated and boring,” said Santos. “The book uses girlie analogies that help women relate and show what they already know can help them to trade profitably.”

 “The initial response to the book has been even better than we expected,” continued Santos. “I think what we are seeing here is that women are drawn to some of the other benefits as well.”

 For example, readers said that finding how to integrate trading to their own lifestyle is an important plus – a feature not available in any other book. “We thought it was important when writing the book to give people even more than what they are asking for,” said Santos. “That’s why we didn’t stop with just the obvious angle. We really tried to cover all the bases.”

 With the book, women will now be able to:

  • Understand how behaviour is a big part of trading and the ideas that actually work.
  • Know what is the key to success in trading.
  • Know how to earn trading income and still have a life.
  • Know how to profit whether markets go up, down, or sideways.
  • Save money and avoid frustration from years of trial and error with the detailed steps and information provided to trade effectively.
  • She believes her how-to guide for trading will benefit women everywhere. The book raises funds for United Nations Women’s gravity-defying empowerment projects worldwide.

 “High Heeled Traders” is available for sale online at and other channels.

 About the Author: Charmel Delos Santos grew up in the Philippines. The second of three sisters, she had strong women that influenced much of her life, as her mother and six aunts are mostly teachers. As a young woman, she worked in the family business exporting handicrafts made by women in her village. She was active in civic activities organizing and modelling in fashion shows, which prompted her to join Binibining Pilipinas in 1998 (Miss Philippines). She received her bachelor’s in international studies from Miriam College in Manila while also taking up computer programming. She started her career as a business analyst and worked in information technology for 15 years. After investing in real estate, Santos traded shares and options. Her current focus is protecting assets and generating income using options and developing trading system for Forex. She is based in Sydney and currently volunteers in a mother’s group. She is a member of the United Nations Women National Committee Australia.

Charmel Delos Santos
Phone:             +61-405148124


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SOURCE:  Charmel Delos Santos

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