Press release distribution service offers online press release campaign for self-published authors

With unlimited ways to publish a book, and an array of publishers, experts say it’s important for authors to adapt to new forms of promotion if they want their self-published book to gain notoriety.

“Now more than ever, authors and publishers have the ability to increase their book’s visibility and an online press release article can give them the jumpstart they need to help their book sell,” says Dave McCarthy from the press release distribution service PR NewsChannel.

Online press release articles leverage the power of keywords that are associated with the book’s topic, and is distributed online by the press release distribution service. In addition, the release will be sent to relevant reporters and media outlets, McCarthy says.

“By using keywords and the appropriate SEO terms that coincide with the books subject matter, you are optimizing your press release and increasing your rank in the search engines.” adds McCarthy.  “A higher rank can drive traffic to your book’s website, increasing your products visibility as well as generating potential sales.”

Another gain authors will find when using an online press release is that it allows you to facilitate your message and control the way it’s talked about. People will start sharing content about your book on different social media platforms which is part of what will get the conversation flowing.

Knowing the advantages of online press releases does not only help you generate buzz for your book but can also help with books sales. This is the best way to enhance your online presence and ensure that your book to reaches your target audience.

To learn more about the book marketing services or book release distribution services from PR NewsChannel, call 888-399-5534, send an email to or visit https://prnewschannel.com/book-marketing.