“NBC Nightly News with Lester Holt” was #1 across the board for the week of August 3-7, delivering its biggest total viewer audience in four weeks and biggest A25-54 and A18-49 audiences in five weeks.
Week-to-week, Nightly added viewers and widened its lead over ABC in all major categories. Nightly posted its best total viewer advantage over ABC since the week of 7/6/2015 and best A25-54 and A18-49 advantages since the week of 6/29/2015.
According to Nielsen Media Research Live+Same Day data, the NBC broadcast won all five evenings of the week in total viewers and all demos. Nightly was also up across-the-board compared to the same week last season and posted the biggest A18-49 and A25-54 gains among the evening newscasts.
Nightly has now won among total viewers for 7 consecutive weeks, 12 of the last 15 weeks, and 300 of the last 307 weeks.
Season-to-date, Nightly is #1 in total viewers, A25-54, and A18-49.
Weekly Highlights:
- Nightly averaged 7.848 million total viewers, +355,000 (+5%) ahead of ABC World News Tonight and +1.272 million (+19%) more than CBS Evening News.
- Nightly averaged 1.964 million A25-54 viewers, leading ABC by +192,000 (+11%) and CBS by +484,000 (+33%).
- Nightly delivered a 1.6 A25-54 rating, +1 tenth more than ABC and +4 tenths more than CBS.
- Nightly averaged 1.434 million A18-49 viewers, +220,000 (+18%) higher than ABC and +370,000 (+35%) more than CBS.
- Nightly delivered a 1.1 A18-49 rating, +1 tenth more than ABC and +3 tenths more than CBS.
Growth:
- Week-to-week, Nightly was up in total viewers (+21,000), A25-54 viewers (+37,000, or +2%), and A18-49 viewers (+79,000, or +6%).
- Week-to-week, Nightly’s advantages over ABC were wider in total viewers (by 40%), A25-54 (by 63%), and A18-49 (by 150%).
- Versus the same week last season, Nightly was up in total viewers (+5%, or +350,000), A25-54 viewers (+16%, or +271,000), and A18-49 viewers.
- Nightly posted the biggest A18-49 and A25-54 gains among the evening newscasts year-to-year.
- Versus 3Q’15-to-date levels, Nightly increased its advantages over ABC by 78% in A25-54 (192,000 this week vs. 108,000 QTD) and 100% in A18-49 (220,000 this week vs. 110,000 QTD).
Season-to-Date Highlights:
- Nightly is averaging 8.693 million total viewers, outperforming ABC by +351,000 (+4%) and CBS by +24% (1.660 million).
- Nightly is averaging 2.069 million A25-54 viewers this season, leading ABC by +13,000 (+1%) and CBS by +432,000 (+26%).
- Nightly is averaging 1.484 million A18-49 viewers this season, leading ABC by +90,000 (+6%) and CBS by +369,000 (+33%).
WEEK OF AUGUST 3-7, 2015
Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Ratings | A18-49 Viewers | |
NBC | 7.848 | 1.6 | 1.964 | 1.1 | 1.434 |
CBS | 6.576 | 1.2 | 1.480 | 0.8 | 1.064 |
ABC | 7.493 | 1.5 | 1.772 | 1.0 | 1.214 |
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Media contacts
Erika Masonhall
NBCNews
o:(212)664-3230
c:(917)628-8943
e:[email protected]
SOURCE: NBCUniversal
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