Day in and day out, public relations and other professionals work tirelessly to craft press releases to distribute to the media. However, a new report suggests that the content of those releases aren’t cutting it.
According to a recent survey conducted by Isebox, a PR technology company and multimedia distribution platform, journalists are dissatisfied with the lack of content in press releases.
The survey of North American journalists and media professionals found that reporters feel overwhelmed with a hefty workload. But instead of seizing that opportunity, PR people are apparently blowing it: A whopping 68-percent of those surveyed said that their careers have become more difficult over the last five years because of a lack of support from PR resources.
Journalists reported that the majority of press releases they receive don’t include multimedia content, forcing them to spend additional time gathering the sources they need to produce their stories.
“The most alluring press releases have great content,” says Tyler Ragghianti from PR NewsChannel, a global press release distribution newswire created by journalists. “As messengers, it’s important that we make press releases a one-stop-shop. No journalist wants to feel as if they’re pulling teeth to get the information.”
The study validates that. 65 percent of the participants want press releases to give them easy access to photos, videos and infographics while 80 percent feel including this information is important for crafting the best story.
Infographic displaying results from survey conducted by Isebox, a PR technology company, showing that journalists are dissatisfied with the lack of content in press releases.
“We not only distribute press releases but we write press releases here at PR NewsChannel,” says Ragghianti. “We do our best to make the press release a destination and, using links, a gateway to other websites. Make it easy for reporters to find what they need.
“The most successful press releases cover all bases including digital and visual content. Those are the ones that are most likely to be picked up and journalists will value you as a more credible source for future stories.”
About PR NewsChannel: Designed for companies trying to break through and get noticed by consumers and the media, PR NewsChannel makes it possible for companies and public relations professionals to present news to the public exactly as they want it. About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.
MEDIA CONTACT:
Vanessa Malagon
PR firm: The Publicity Agency
Email: Phone: 888-399-5534 x7782
Website: www.thepublicityagency.com
SOURCE: PR NewsChannel
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