DADDYHOOD features Reindeer is Here, the product that promises to knock ‘Elf’ off the shelf

Attention households with young kids ready for a new Christmas tradition, one that’s free of Elf on the Shelf which is often associated with spying and negativity: Say hello to Reindeer is Here.

The new product, from Adam Reed, a dad and children’s book author, is now featured on Daddyhood (daddyhood.net), the website for dads.

Here’s an excerpt:

“The Elf just sits there on a shelf, moves around from room to room, and basically spies on the kids,” says Adam Reed, a young father and author.

The 2005 Children’s book The Elf on the Shelf gave rise to what was billed as a “fun-filled Christmas tradition.” The frenzy came with a toy, a stuffed elf, that was designed to sit on shelves and watch over kids to make sure they were good—and definitely not naughty—as they prepared for Santa’s arrival.

And millions of parents went along with it year after year, even though the negative concept and stress of moving it every day to a new location bothered them.

“One day I had this epiphany: Maybe I could change the Christmas tradition into something positive that also doesn’t add more stress to parents at Christmastime!” remembers Reed.

Unlike Elf on the Shelf which says put, Reindeer is Here is mobile. It goes on adventures, engages in hobbies and spends quality time with the kiddos.

To read the entire story, and see some pictures, please visit DADDYHOOD.

Limited edition Reindeer in Here, both the book and toy, are available starting Black Friday on Amazon. http://reindeerinhere.com