Featuring Sony Latin artists Prince Royce and Natalia Jimenez as coaches, Telemundo Media’s “La Voz Kids” season premiere opened to a huge audience, reaching over 3.4 million viewers and 1.6 million adults aged 18-49, according to Nielsen.
“La Voz Kids” saw a 27% increase in total viewers and a 12% increase in adults 18-49 versus the show’s season one premiere.
“Natalia Jimenez and Prince Royce have a powerful connection with the U.S. Hispanic audience,” said Nir Seroussi, President of Sony Music US Latin. “It’s no surprise ‘La Voz Kids’ is experiencing such strong results.”
The show also had an impressive performance on social media as “La Voz Kids” generated 932,000 impressions and close to 40,000 tweets. The show’s hashtag, #LVKParty, trended worldwide and within five minutes of the show airing in the United States.
On Telemundo.com, mobile web and apps, “La Voz Kids” garnered over 130,000 unique users, a 70 percent gain from the season one premiere, and the show earned a number one ranking among Hispanic Networks by Unique Audience, according to Social Guide.
Hosted by Daisy Fuentes and Jorge Bernal with music star coaches Prince Royce, Roberto Tapia and Natalia Jimenez, “La Voz Kids” features young vocalists between the ages of seven and 15 competing for a recording contract and a cash prize to support their education.
For more information “La Voz Kids,” please visit lavozkids.com, www.nbcumv.com, or follow @TLMDMediaPR on Twitter.
Sony Music US Latin (www.sonymusiclatin.com) a wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the U.S. and Puerto Rico and home to the most prolific artists in the Latin genre.
About Sony Music Entertainment: Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista, Nashville, Beach Street, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTER WORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
MEDIA CONTACT
Glenn Selig
PR firm: The Publicity Agency
Phone: (813) 708-1224
Mobile: (813)300-5454
Email:
SOURCE: SONY Music Latin
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