Philanthropist, film fund manager Elliott Broidy backs powerful movie that spotlights homeless youth

‘Sugar’ was produced as a humanitarian effort and will be screened before Congress this week
(PR NewsChannel) / June 24, 2013 / LOS ANGELES 
Captivating film 'Sugar' depicts the struggles of homeless youth

Captivating film ‘Sugar’ depicts the struggles of homeless youth

It’s the stuff that Hollywood movies are made of: A dream of doing something that could change laws, impact lives and succeed against the odds.

That’s the back story of a new movie called ‘Sugar’ due out in the fall. Produced on a small budget, ‘Sugar’ is a dream come true for the movie’s director, Rotimi Rainwater. The movies  is based on a nightmare he experienced.

‘Sugar’ follows the story of a young girl with a troubled past who ends up on the streets of Venice Beach, Calif. and Hollywood when her family dies in a tragic car accident.

The plot mirrors the real life story of Rainwater who lived on the streets for a year after leaving the U.S. Navy.

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“Every kid on the street acts like they’re on the street by choice,” says Rainwater. “As tough as the kids look, inside they are all very gentle and vulnerable souls.  All they need is to be reminded that someone does care of them.”

The film with scrappy beginnings got the attention of Elliott Broidy, a Los Angeles-based philanthropist and film fund manager, who happens to live across town from where the movie is centered.

Participating on the Council of Guardians of Aviva Family and Children’s Services for the last 15 years, Broidy became keenly aware of the horrors facing children living on the streets and what it means for everyone if communities don’t come together.

So, Broidy agreed to sign on as Executive Producer of the film. And agreed to assist the film in every way he could.

“It is my honor to help Rotimi Rainwater generate awareness of this beautiful film.  His personal story is a moving one,” says Broidy.

This week, the movie will be screened for members of U.S. Congress and their staffs on Capitol Hill.

Attending the ‘Sugar’ screening at the U.S. Capitol: Rotimi Rainwater—in addition to the stars Shenae Grimes (EMPIRE STATE, DeGrassi, 90210), Marshall Allman (HOSTAGE, Prison Break, True Blood) , and Corbin Bleu (Prison Break, True Blood, JAYNE MANSFIELD’s CAR).

Rainwater hopes to use money generated from this film to help get kids across America off the streets.

Half of the cast of the movie was homeless. And during filming they gave away meals.

“This a great humanitarian effort—this isn’t just a movie. This deserves to succeed,” says Broidy.

The movie is off to a good start: Five of the homeless youth who were hired on the film are now off the streets for good.

Twenty-seven percent of the homeless populations in the U.S. are children—making it the fastest growing homeless segment in the United States.

The Congressional screening will be used to kick off an IndieGogo campaign to raise enough money to provide 10,000 meals to homeless youth. The page for the campaign will launch day of the Congressional screening.

For more about Sugar, please visit the film’s page on Facebook:

Glenn Selig
PR firm: The Publicity Agency
Phone: 310.598.3367 (Los Angeles) or 202.600.2414 (Washington, D.C.)

Direct link:

SOURCE:  The Sugar Film

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