Paul Capriolo, co-founder of the in-game advertising platform, Social Ingot, is a pioneer in the mobile industry and had the opportunity to share his insights at the globally attended ad:tech conference in San Francisco this past April.
During the ad:tech panel presentation, Beyond Google Glass: Where is the Future of Mobile?, the Social Ingot CEO said that the shift in mobile advertising and the analytic capabilities will soon offer a more complete picture regarding information about consumers and users which will allow companies to more effectively target and engage users as opportunities arise.
“Mobile devices will not be hidden in our lint-filled pockets, said Capriolo. “But will be fully integrated with our daily activities. This shift is already happening.”
This expertise is what has made the Social Ingot co-founder an entrepreneurial success. Through his predictions and mobile industry insights, Capriolo’s business team has created mobile advertising solutions that have transformed the mobile marketing advertising medium into a highly consumer engaged, results-driven, low risk, interactive, effective and lucrative advertising outlet for companies such as Coca-Cola, Disney, eBay, and Pilot.
“It’s the value exchange we provide that makes it powerful. While playing a game, a user watches a video and takes an action, and is rewarded through gaining extra points or a different opportunity to help them perform better in the game,” Capriolo explains when asked how his in-game advertising platform provides a guaranteed ROI for their advertisers.
Users appreciate this type of rewards-based, in-game advertising that isn’t intrusive and provides them with a meaningful and positive connection with the brand.
The results show that Social Ingot’s value exchange tactic provides their advertisers with deeper audience engagement, delivers on key KPI’s while assuring the brand of the lowest risk media spend possible.
As Capriolo continues to work with large companies on their mobile advertising campaigns, he keeps his eye on the future of the mobile industry, and his mind on how it can be innovated.
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About Social Ingot: Social Ingot is an in-game advertising platform driving targeted interactive campaigns to users, building positive brand associations for companies, and provides a measurable and guaranteed return on investment. A business unit of parent company Social Growth Technologies, Social Ingot’s advertisers reach 250MM gamers around the world each month through desktop and mobile devices.
About ad:tech: Ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
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