The Central Asian country of Kazakhstan continues its rapid progress toward strong economic growth.
In the spirit of cooperation, the Kazakh Chamber of Commerce and the Chamber of Commerce Switzerland-Russia/CIS signed a Memorandum Of Understanding (MOU) to boost economic cooperation and investment opportunities between the two countries.
The two countries expect cooperate on projects related to banking, transport logistics, construction, healthcare and tourism
“We have agreed that we will actively assist the Kazakhstani businesses to find Swiss partners,” said Ayan Erenov, chairman of the Kazakh Commerce Chamber of Entrepreneurs. “We have also asked for assistance from the Swiss companies that are interested in cooperation.”
Kazakhstan is, of course, a gateway to China and Russia.
“They are interested in our country, because we have for them a link to the Chinese market,” added Erenov. “From here, they are ready to enter the Russian market.”
The Swiss business officials attending the meeting in Astana, Kazakhstan’s capital city, say they expect the relationship with Kazakhstan will go smoothly.
“Kazakhstan is… similar with Switzerland because it’s a neutral country, independent, there is no geopolitical agenda,” says Guido Sacco, Director of Global Contractors. “So for Switzerland it’s important to develop relations with similar countries, with similar goals. We think it’s now a good moment to invest in Kazakhstan.”
Separately, a global public relations executive is in the beginning stages of a grassroots initiative to promote Kazakhstan intended to dispel myths that were born from the 2006 fiction film Borat.
While visiting Kazakhstan, the PR expert Glenn Selig, principal and founder of The Publicity Agency, lamented about how Kazakhstan is fortunately nothing at all like the movie portrayed it to be. After having discussions with Elvira Raziyeva, his business development executive at Selig Multimedia, Inc. (the parent company of both The Publicity Agency and the press release newswire and content syndicator PR NewsChannel), who hails from Kazakhstan.to do something about that, he wanted to do something to help.
Mr. Selig and his team came up with the grassroots image campaign that includes a video, articles and social media called #kazakhSTANDING STRONG, which will launch this month. To demonstrate his seriousness, Mr. Selig even sent a letter to Erlan Idrissov, the Minister of Foreign Affairs of the Republic of Kazakhstan.
For more about the campaign, please visit http://thepublicityagency.com/kazakhstanding-strong/.
SOURCE: The Publicity Agency
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