Fifth season of NBC Universo’s hit reality series ‘Larrymania’ delivers highest-rated premiere for the network since launch, among adults 18-49

(PR NewsChannel) / July 19, 2016 / MIAMI 

telemundoThe fifth season of the modern entertainment and sports cable channel, NBC UNIVERSO’s “Larrymania” delivered its highest non-sports premiere with adults 18-49, since the network launch, according to Nielsen. Starring Larry Hernandez, the hit reality series averaged 95,000 adults 18-49, a triple digit growth in the period (+280%), and out-paced the premieres for season four (+23%) and season two (+27%), according to Nielsen. The premiere also averaged 113,000 total viewers last night.

On social media, the show reached a total of 1,900,000 global Facebook users and generated 36,000 actions across Facebook, Twitter and Instagram. For the first time ever, Snapchat videos featuring Larry Hernandez were incorporated throughout the first episode, generating 726,000 views on the platform.

This new season reveals a new, sincere yet candid side of the Regional Mexican star, Larry Hernandez as he confronts his fans and the media on-camera for the first time since his incarceration. Family is more important than ever as Larry makes a decision to be “a better man” for his fiancé, Kenia, his kids, and his mother, Manuela. After an eye-opening experience, Larry is more willing than ever to showcase his life to his viewers and share the lessons he’s learned along the way.

Source: Nielsen, NPM, NBC Universo, Larrymania S5 (7/17/16) vs. prior 4-wks (6/13/16-7/10/16) vs. Larrymania S4 (6/14/15) vs. Larrymania S3 (5/4/14) vs. Larrymania S2 (8/18/13) vs. Larrymania S1 (10/7/12); Highest premiere since network launch (2/1/15); A18-49/P2+,  Sun 9pm-10pm, PAV. Shareablee, Facebook Insights.

For more information, please visit, and follow @NBCUNIVERSOPR on Twitter. All future episodes of “Larrymania” can be seen on NBC UNIVERSO, Sundays at 9pm/8c.


NBC UNIVERSO ( is a modern entertainment and sports cable channel for Latinos, bringing edgy programming and the world’s top sports franchises to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, NASCAR Mexico Series, NFL, Premier League and The 2016 Rio Olympics – along with hit series, blockbuster movies, music, and must-see live events on TV, online and mobile devices. NBC UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal (, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (

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