AMA Tampa Bay has landed IKEA’s Mary Lunghi, the retail giant’s market intelligence director, to help shed light on consumer research and enhancing the customer experience for their upcoming event, “IKEA’s Approach to Customer-Centricity.”
Lunghi, who has 29 years of experience in advertising, marketing and strategic planning, will explain to attendees how she uses consumer research to understand customer wants and needs and how consumer insights lay the foundation for strategic planning.
“It’s imperative to collect and analyze data for the purpose of answering specific pre-determined questions and developing actionable insights,” says Lunghi. “Only actionable insights can influence our customer experience.”
Additionally, Lunghi’s presentation will have a large focus on qualitative data and analysis. According to Lunghi, this data in particular allows marketers to understand consumers in greater depth and helps design a superior customer experience.
The luncheon will also explore the different types of consumer research and how each can be incorporated in everything from product development and merchandising, to sales and marketing.
“We’re honored to host a speaker of Mary’s caliber,” said Chris Bush, President of AMA Tampa Bay. “The insights she can provide on consumer research and customer experience will be an invaluable resource to our AMA members and attendees.”
“IKEA’s Approach to Customer-Centricity” will be held at the Centre Club in Tampa, April 21, 2016 from 11:30 a.m. to 1:30 p.m.
Key takeaways from the event include:
- The value of customer-centricity
- The impact of market research, across functions, in a customer-centric organization
- How easy and turn-key it can be to obtain consumer insights
- How to turn insights into action
The cost of the event is $30 for AMA Tampa Bay members, $50 for non-members and $25 for students. Click here to register for the April 21st event.
For more information, please visit http://www.amatampabay.org/events/
About AMA Tampa Bay: AMA Tampa Bay provides local marketers unparalleled access to professional resources as well as the opportunity to showcase their talents while connecting with others in the marketing field. Members also benefit from hearing nationally-recognized speakers discuss today’s most relevant marketing-related topics. Past speakers have represented some of the biggest names in business, including: Yahoo!, Chik-fil-A, SouthWest Airlines, Bing, Zappos, HSN, The New York Yankees, IBM, Chipotle, Starbucks, Lego and many more. The organization prides itself on providing top quality events and engaging educational content. For more information, please visit www.amatampabay.org.
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SOURCE: AMA Tampa Bay
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