NBCUniversal and Xerox today announced a cross-portfolio yearlong partnership called “30 Seconds to Know,” a new, original video series, produced by NBCUniversal’s news and sports networks, aiming to explain complicated topics in a quick and simple format. Beginning February 24th, the multiplatform program, a first-of-its-kind and exclusively sponsored by Xerox, will run across NBC News, MSNBC, CNBC, NBCSN and Golf Channel.
The original video program will feature unique, 30-second snapshots of the day’s headlines, produced by and curated for each network audience, including “Why does the price of gas fluctuate?”, “Are Black Holes dangerous?” and “How should you analyze your golf round?”
“People today consume content on the go. They want easy, digestible information to become better informed about wide ranging topics,” said, Seth Winter, Executive Vice President, News and Sports Advertising Sales Group, NBCUniversal. “Simplifying how audiences consume news pairs well with Xerox’s commitment to help businesses simplify the way people work. And, we are able to scale the multiplatform initiative across our newly formed ‘Live Programming’ group and reach audiences wherever they consume content.”
Additionally, as part of the Xerox-sponsored “30 Seconds to Know” series, each respective network hub will link to the program’s other participating brands’ content, to allow the user to experience a seamless stream of information.
“We were impressed with NBCUniversal’s integrated approach to media sponsorship across their various platforms,” said Barbara Basney, Vice President, Global Advertising and Media, Xerox Corporation. “We’re able to ensure brand consistency across the key networks we advertise on most – news and sports. This, coupled with the straightforward concept of ‘30 Seconds to Know’ aligns our company’s business focus on simplifying complexity.”
NBC News created videos will highlight broad-ranging headlines, MSNBC’s “30 Seconds to Know” vignettes will focus on progressive topics, CNBC videos will explain financial and business news, NBCSN will simplify relevant sports headlines and Golf Channel will create quick instructional experiences for viewers. The “30 Seconds to Know” spots will feature a range of subject matter experts – from well-known names to new faces. The networks will promote their videos using the #30SecondstoKnow hashtag.
NBCUniversal has the largest, most uniquely diverse media portfolio with unmatched scale, targetability and advanced analytics offering advertising partners unparalleled marketing opportunities. The combination of ratings, linear and digital assets, content and distribution platforms make NBCUniversal the most powerful, game-changing media company in the marketplace, now and in the future.
Xerox is represented by its agency of record MEC Global, a GroupM Company.
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About NBCUniversal: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About Xerox: Since the invention of Xerography more than 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping organizations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.
Direct link: https://prnewschannel.com/2014/02/25/nbcuniversal-xerox-partner-in-cross-portfolio-initiative-with-new-30-seconds-to-know-video-series/SOURCE: NBCUniversal
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