PR firm lands Tampa dermatologist on local ABC station

The Publicity Agency client, Dr. Seth Forman, talks with Linda Hurtado about a new treatment for eczema and psoriasis
(PR NewsChannel) / February 27, 2012 / TAMPA, Fla. 

Dr. Seth Forman, Tampa-based dermatologist and client of the PR firm The Publicity Agency, appeared in Friday’s 5 p.m. broadcast of ABC Action News to demonstrate a new treatment option for eczema and psoriasis suffers with veteran anchor Linda Hurtado.

The procedure uses a machine called Psoria-Light™. Harnessing the power of phototherapy, it delivers targeted doses of UVA and UVB rays to the affected areas of skin. Psoria-Light™ being touted as the latest development in the treatment of common skin conditions, such as eczema and psoriasis. Forman is the only doctor in the U.S. offering the treatment.

Hurtado is known for her extensive coverage of medical stories as well as her personal battle with breast cancer. The 11-time Emmy winning reporter announced her breast cancer diagnosis on-air last October and took leave of absence to recover. Since returning to the anchor desk, Hurtado has covered stories on new medical treatments for various diseases and informed viewers about where to find affordable health care.

“We’re excited to work with Linda to help get the word out about Dr. Forman’s new skin treatment,” says Melissa Rogovin, project manager with the PR firm The Publicity Agency. “Psoria-Light™ could be life changing for eczema and psoriasis suffers, and Linda is the perfect reporter to inform the Tampa community.”

The Publicity Agency (TPA) is a full-service, national PR firm with home offices in Tampa, Fla. The PR agency, called “one of the top PR firms in the U.S.” by the Tampa Tribune, and named a “Top 25 PR Firm” by the Tampa Bay Business Journal in 2010 and 2011, is a leading strategic public relations firm founded by power publicist Glenn Selig, a multiple award-winning former major city network news reporter/anchor. The Agency represents businesses, news makers, entertainers, professionals seeking top-tier agency representation.

Selig and the team of talented and experienced publicity agents and publicists have worked with some of the biggest names in business and entertainment.

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For more about Dr. Seth Forman and Psoria-Light, visit: 

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SOURCE:  The Publicity Agency

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