Tampa Bay & Company selected travel marketing experts Madden Media to produce its 2013 Official Tampa Bay Travel Planner. The Travel Planner is the official source of destination information and is one of Tampa Bay & Company’s best ways to tell Tampa Bay’s rich story. Hundreds of thousands of travel planners are produced and mailed annually to prospective Tampa Bay visitors to increase tourism and economic development for the region.
The new Travel Planner will take a different approach than previous years, resembling the look and feel of a trendy lifestyle magazine. The planner will also include feature stories about where to eat, where to stay and only-in-Tampa-Bay things to see and do.
“We welcome more than 14 million visitors each year, and we must continue to find new and creative ways to tell Tampa Bay’s unique stories,” says President/CEO of Tampa Bay & Company Kelly Miller. “We are excited about the partnership with Madden Media, and we look forward to working together to connect with the hearts and minds of all visitors to our destination.”
Tampa Bay & Company conducted a national search, ultimately deciding to partner with Madden Media due to its extensive tourism publishing experience and fresh approach to editorial and design. In addition, local Madden Media Regional Account Manager and industry expert Danah Heye will bring more than 20 years of tourism publishing and hospitality sales experience.
“Madden Media excels at creating compelling content and blending those rich stories across print, digital and mobile platforms,” says Miller. “We have to market Tampa Bay through all of these channels, and Madden Media is the right publisher at the right time to help us tell Tampa Bay’s story to the world.”
Madden Media focuses on adapting emerging technologies for travel promotion and improving tried and true visitor attraction approaches to keep its clients’ campaigns continually relevant. Madden Media’s delivery vehicles promote 950 destination marketing organization clients in 46 states, reaching and impacting travelers 431 million times per year.
“Madden Media is honored to have been selected through the competitive bid process. We only bid on these types of projects when we have a commitment to the destination and we have a chemistry that we think will produce our best efforts,” says Madden Media Partner, Publisher & Chief Marketing Officer John Hudak. “We are excited to be part all the new energy and new direction of Tampa Bay & Company. This is an exciting time for growth and progress, and we are committed to bringing our award-winning team and talents to help take the CVB’s publications to the next level.”
MEDIA CONTACT
Travis Claytor
Communications Manager, Tampa Bay & Company
(813) 342-4052
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SOURCE: Tampa Bay and Company
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