PR How To… | PR Tips from Pros

TAG | law firm publicity

It seems you can go one of two directions when it comes to getting attention as a law firm. You can either spend thousands of dollars on advertising (what used to be called the “bus bench” tactic) or you can rely on word-of-mouth advertising to try to get that same exposure for you. What many [...]

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It seems you can’t ride any form of mass transit, watch any television program, or even listen to the radio without being inundated with legal advertising. We’ve all seen them. “Been in an accident? “We fight for you!” “On your side.” And it all may very well be true. The problem is, these advertisements, these commercials, and [...]

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