TAG | press release writing
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Intern Perspectives: AP Style, learn to love it: Day 3
0 Comments | Posted by Kerriann in How to Write a Press Release, Intern journal, PR techniques
It’s time to get some hands-on experience. I was given the opportunity to write my first press release today for one of our clients. Taking the tips from the staff and what I had learned in school I got to work. I was anxious at first, but when I relaxed, I was able to enjoy the [...]
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Intern Perspectives: Getting in the swing of things: Day 2
0 Comments | Posted by Kerriann in How to Write a Press Release, Intern journal, PR techniques, Social media, Twitter
I sat in on a meeting where the staff was brainstorming and strategizing for one of their out-of-state clients, just opened a new restaurant. The client wanted to get their name out in their local community, and no better way to achieve this then with social media. By using Twitter and a program called “TweetDeck,” [...]
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The importance of proper writing style in press releases
0 Comments | Posted by Naomi in How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Writing in general is a tough task for some people. But, many people are surprised at how difficult press release writing can be without the proper training. Press release writing needs to follow the same rules as a news article. It’s important to be aware of grammar and AP style rules, because a simple mistake [...]
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How to get media attention: Tips from the PR pros
0 Comments | Posted by Melissa in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release, Positive PR campaigns
There are many ways to get media attention for your story, product or business. Most publicists would agree that the best way to get media attention is to hire a professional with unique connections to the media outlets you want to target. Journalists are notoriously hard to reach, but, there are a few tricks of the trade [...]
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NEWS OR SNOOZE: Will Your Press Release be a Doosie or a Dud?
0 Comments | Posted by kpolacek in How to Get Media Attention, How to Write a Press Release, How to Write an Online Press Release
A press release can be an effective weapon in the fight for media and public attention. In fact, many business people don’t even think twice before writing or ordering a press release, correctly assuming that a release can provide the necessary publicity to boost sales. As much as a well-written press release can do for your image, you need [...]
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Press Release – The First Step Of The Marketing Campaign
0 Comments | Posted by kpolacek in How to Distribute a Press Release, How to Get Media Attention
A press release is a statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release including calling a press conference, sending out copies to television, newspaper and radio yourself or with the help of a press release distribution service. Press releases should be short and [...]
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Press Release Writing – When to Hire a Professional Writer
1 Comment | Posted by Melissa in How to Write a Press Release
Press release writing is an art that takes even the greatest writers enormous time to master. It’s never recommended to write your own release without proper training, but if you absolutely have no other choice, here are some easy to follow steps for writing an acceptable press release. Make it newsworthy – Reporters don’t want [...]
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How to achieve business exposure through public relations
0 Comments | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release
Do your press release writing for humans and search engines. Although they may look for different types of information in a press release, humans and search engines both want the same thing – great content.
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What to Look for in a Press Release Distribution Service
0 Comments | Posted by kpolacek in How to Distribute a Press Release, How to Write a Press Release, How to Write an Online Press Release, PR techniques
If you want publicity then you have to start communicating with the online world. The best way to announce company changes, new products or services, and notable events is with a press release. Should you write your own press release or outsource the job to a press release distribution service? Most companies give press release [...]
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How Does Press Release Distribution Work?
0 Comments | Posted by kpolacek in How to Distribute a Press Release, How to Get Media Attention, How to Write a Press Release, How to Write an Online Press Release
Let’s discuss what a press release distribution means to today’s web-savvy entrepreneur. Though the term press release was originally associated with newspaper publications, the advent of the Internet has resulted in a whole new generation of press-worthy announcements. By definition, a press release is merely a company’s attempt to gain publicity. Of course, rather than [...]