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Not every press release is going to get you on the news, in the paper, or help you get on Oprah. The media just doesn’t work that way. You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press [...]

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For as much polish and poise Tiger Woods displays on the golf course, he seems to lack any of it in his ‘real’ life.  As the media picks him apart and the world he knew unravels, Tiger appears to be imploding.  This is crisis management PR and this is why people hire a solid public relations firm.  He [...]

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