CAT | How to Write a Press Release
7
Intern Perspectives: AP Style, learn to love it: Day 3
0 Comments | Posted by Kerriann in How to Write a Press Release, Intern journal, PR techniques
It’s time to get some hands-on experience. I was given the opportunity to write my first press release today for one of our clients. Taking the tips from the staff and what I had learned in school I got to work. I was anxious at first, but when I relaxed, I was able to enjoy the [...]
5
Intern Perspectives: Getting in the swing of things: Day 2
0 Comments | Posted by Kerriann in How to Write a Press Release, Intern journal, PR techniques, Social media, Twitter
I sat in on a meeting where the staff was brainstorming and strategizing for one of their out-of-state clients, just opened a new restaurant. The client wanted to get their name out in their local community, and no better way to achieve this then with social media. By using Twitter and a program called “TweetDeck,” [...]
2
Intern Perspectives: Day One – What is SEO?
0 Comments | Posted by Kerriann in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, Intern journal, Positive PR campaigns
My first day at my internship with Selig Multimedia has come and gone and it was a success. So what did I gain and walk away with on my first day? Something that is very simple, yet very crucial. I am in my second semester as a junior and had yet to hear the term [...]
13
The importance of proper writing style in press releases
0 Comments | Posted by Naomi in How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Writing in general is a tough task for some people. But, many people are surprised at how difficult press release writing can be without the proper training. Press release writing needs to follow the same rules as a news article. It’s important to be aware of grammar and AP style rules, because a simple mistake [...]
1
How to get media attention: Tips from the PR pros
0 Comments | Posted by Melissa in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release, Positive PR campaigns
There are many ways to get media attention for your story, product or business. Most publicists would agree that the best way to get media attention is to hire a professional with unique connections to the media outlets you want to target. Journalists are notoriously hard to reach, but, there are a few tricks of the trade [...]
17
‘Tis the season for effective online public relations efforts, marketing
1 Comment | Posted by prnewsadmin in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Just one week away from Thanksgiving and it seems that there’s only one thing on retailers’ minds: Christmas. It’s the season of cold weather, hot cocoa, twinkling lights, family, friends and of course, shopping. Whether your consumers celebrate Christmas, Hanukkah or Kwanza, chances are they are looking for the fastest, greatest, most convenient and most [...]
4
New team owner creates positive image by opening wallet, connecting with community
0 Comments | Posted by Tyler R in How to Get Media Attention, How to Write a Press Release, Positive PR campaigns, Social media, Twitter
For some people, sports are a passing occurrence of overly paid men who don’t appreciate the ability to play a game, and get paid handsomely, for a living. With the recent lockouts of the NFL and the NBA, public relations personnel have had their hands full trying to reshape images that have been greatly damaged. [...]
26
Effective do’s and don’ts of PR
0 Comments | Posted by prnewsadmin in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Many companies make the mistake of over estimating the success of their product and underestimating the process through which success can be achieved. We want to provide you with effective strategies of a public relations campaign that will help your company grow. Here is a list of do’s and don’ts that can help your company [...]
14
PR help for justice system? Florida lawmaker files bill to prevent jurors from getting paid for interviews
1 Comment | Posted by gselig in How to Handle a PR Crisis, How to Write a Press Release, PR techniques
Shortly after the verdict in the Casey Anthony case and reports that at least one juror engaged the services on a PR firm to shop his story for money, I wrote a blog. I said said the jury system was facing a PR crisis and I called on lawmakers to enact a law that make [...]
12
Turning the intimidating press release into an innovative way to reach your publics
0 Comments | Posted by prnewsadmin in How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release
The purpose of the press release has evolved over time—now it not only serves to get media attention, but also provides a well written reference for people, not just the press, to read about your company or organization. This includes potential employees or volunteers, consumers, stakeholders or anyone else interested in what you offer. Many [...]