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A press release is a document that is considered a means of advertising a business. It is an announcement or a piece of news that is expected to get media attention so they’ll publish it in their journals, newspapers, websites, etc, which, of course, means that the release will help you get targeted traffic. Writing [...]

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Your on-site content has been optimized, the Meta and ALT tags have been reviewed and Google Analytics has been added. Think your search engine optimization (SEO) efforts are finished? Think again! Once you are happy with your on-site SEO efforts, it is time to focus on off-site optimization. This is where your public relations or [...]

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When crafting an online press release, many factors influence its ultimate impact. Keep in mind today’s online press release reaches multiple audiences, not just the media. Fortunately, by following this example of a proven formula, you can create an optimized press release that will outperform 90% of press releases today. Here is some quick context. [...]

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Think your company has no need for press releases? Think again. A well-written press release that is search engine optimized (SEO) with the right keywords is a terrific way to get your company’s website to a high ranking in Google, or even to the top of Google, and other internet search engines, according to experts at PRNewsChannel, the press [...]

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This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in [...]

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It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. What is not as well known is that website content isn’t the only type of writing that can be search engine [...]

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Search Engine Optimization is no longer just corporate marketing executives. Public relations departments are also benefiting from SEO practices. Think about it; when journalists are researching a story or consumers are looking for a company, product or service, the first place they look are the internet. So why not do whatever you can to keep [...]

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Writing and distributing a press release is a great tool to help get your company name or product out into the world. But how many is too many? That answer depends on your distribution method and your ultimate goal. If you are a new company trying to spread the word about your service or product, [...]

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You’ve taken care of the hard part; writing and distributing a press release. Now what? Well, to get more attention for your release you should head to the web. If your company has a website, post it. Most companies have a “news” section for this very purpose. It is also a smart idea to make [...]

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The hard part is over. You have something. It might be a book, a product, a web site, a service, an event; it could be anything. The point is, you have it, and you want to get the word out. The question now becomes how, exactly, do you make people aware of your “something?” You [...]

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