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TAG | How to Get Media Attention

A press release is meant to announce your website or your product to the rest of the world. Reporters and editors look for interesting press releases to fill up their publications. But those press releases must be informative and appealing, giving interested parties a reason to publish your release. Talk about why your product, service, or company [...]

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A small business press release can bring excellent attention to your business. However you must write and submit them correctly. Let’s look closer at six useful tips to improve your press release writing and get the attention you need for your business. 1. Capture your readers attention by writing a good headline. Writing an attention [...]

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One of the most basic ways of reaching the trade media with information they can use in their online or printed publications is the press or news release. Press releases should be written in a journalistic news style and can be delivered to your media contacts by fax, e-mail, postal mail (not done much these [...]

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Your on-site content has been optimized, the Meta and ALT tags have been reviewed and Google Analytics has been added. Think your search engine optimization (SEO) efforts are finished? Think again! Once you are happy with your on-site SEO efforts, it is time to focus on off-site optimization. This is where your public relations or [...]

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Whether you are writing it for your ebusiness or for other company, it is very important to remember that press releases are not like sales letters or ordinary articles. The tone, the content, and the overall structure are very much different. You need to understand that you can’t sound too pushy and that you can’t [...]

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In a day and age where everything is electronic, some ask if a press release is the right choice for their company. The answer is YES! Press releases distribution can be done electronically, emailed to thousands of media outlets nationwide. Press releases can also be posted on line, dramatically increasing the number of views.  Think [...]

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Press releases are a popular tool for promotion of modern business. Nowadays, press release submission and distribution is among the most popular phenomenon in SEO, online marketing and advertising. However, getting maximum benefits of press release is an art. People need to have mastery in the art of writing strategic press releases in order to [...]

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Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right, targeted publications. If there is one sure and certain thing in the changing, evolving practice of public relations, it is that “luck” is never a component (at [...]

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I strongly advise you not to miss a chance with public relations. Discover how PR can help you with your business: – Address the biggest benefit right in your headline. When writing your headline or subject line for a press release or email pitch letter, a great technique is to include the biggest benefit of [...]

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Press releases are the most important publicity tool.  A good release is precise, easy to read and captures an editor’s attention. You can write a press release about anything; announcing a product or sale, highlighting an event, etc. No matter what the release is about, there is a standard form to follow. WRITING A PRESS [...]

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