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So, you’ve written and edited your press release to perfection, and now it’s online. Hooray! For some reason though, it’s not receiving any hits. Why not? It’s on a pretty interesting subject, so where’s all of the attention?

Search engine optimization (SEO) plays a crucial role in attracting online attention for a company, business or product. A great press release can be written and go unnoticed online because it doesn’t contain proper SEO terms or has no SEO at all.

To maximize search results that are most relevant on the web, it is essential to not only SEO your press release but to also know what key words or phrases will help ensure attention. The topic of your press release should contain generic yet specific words that will be noticed online.

For example, a press release written on dermatology may fall through the cracks as there are many blog posts, press releases and articles written on the subject. However, by specifically writing about Tampa dermatology or a Tampa dermatologist, the chances of that press release gaining more hits and attention increases.

The key to SEO properly is to be specific but not to the point where it limits the chances of getting noticed online. The importance of SEO in press releases is the difference between having a great press release with no attention versus your competitor having a mediocre press release with plenty of attention.

press releases, seo